It was a long road, but the hard work from these ladies of Cotta Craft group finally paid off when they delivered their first (and largest order) to date of 250 C-FISH tote bags to Sandals. These beautifully designed, marine themed tote bags with key rings will be sold Caribbean wide in the gift shops of Sandals hotel chains under the slogan ‘Healthy seas – Happy people’! The keychains were produced by another group of artisans near the Boscobel fish sanctuary on the north-east coast of Jamaica.
The bags are the first in a series of stylish C-FISH branded products which will boost the income of local artisans and raise money to help maintain the fish sanctuaries. This will done through partner retail outlets such as Sandals, who have agreed to contribute a portion of the sales to the C-FISH Fund, which has been set up to support this cause.
The creators of these bags – Maxine Burte, Jayane Burte, Theresa Noble, Karlene Nelson and Odane Green of Bluefields Bay – were part of a C-FISH Craft Program aimed at improving community craft livelihoods near fish sanctuaries in Jamaica. They received training in product quality and design, start-up material, improved access to market, and benefitted from a C-FISH Craft Coordinator for Bluefields who assisted in teaching them the business side of things.
This Craft Program was made possible under the Caribbean Fish Sanctuaries Partnership (C-FISH) Initiative, and partnerships with the Jamaica Business Development Corporation (JBDC) and Sandals Foundation who provided extra support and commitment to the C-FISH Initiative and the craft communities.
C-FISH is strengthening community-based fish sanctuaries by providing resources, training and alternative livelihood opportunities in 5 Countries across the Caribbean. The C-FISH Initiative (£2.1 million) is funded by the UK’s Department For International Development (DFID) through the Caribbean Community Climate Change Centre (CCCCC) and is coordinated by The CARIBSAVE Partnership.
- Saint Lucia
- Saint Vincent and the Grenadines
For more information on project, products and how you can help, please C-Fish.